If you’re anything like me you will have read countless business, marketing and sales books, as well as autobiographies of some of the world’s greatest minds in business, science and health.
I’ve always noticed two very clear themes in these books that you may have noticed too. The first is that almost all of the success stories of people in the public eye have an element of major failure built into them. I mean that nearly all those people who went on to become extremely successful in their lives had countless failures before they reached the dizzy heights of success. Some of those failures were part of the process and others were what ordinary people may see as too catastrophic to come back from, but by having complete conviction and belief the super successful people who are all household names today were able to use their failures to spiral themselves upwards to success rather than downwards into depression and more failure.
Conviction, belief, and determination to do whatever it takes to succeed is the second theme that runs through the life stories of the mega successful people in our society.
So, does this mean that we have to fail in life before we succeed?
In my opinion, to an extent, yes we do. Remember, though, ‘failure’ means different things to different people and its all relative to the size of your dreams and ambitions.
Massive dreams may need a massive failure first…
We need to learn from mistakes and the only way to do that is through something not going quite as planned. Fail fast and learn faster so you can move on with the experience and make sure next time you don’t make the same mistakes again.
As a marketer and entrepreneur i’ve had countless ‘failures’ over the years, such as:
- products that make no sales
- events where I only sell half the number of tickets I expected to sell
- clients who have stopped being clients
- blogs that get no traffic or Google rankings
- affiliate products that don’t sell
…you get the picture!
These may not seem like major failures in the grand scheme of things but actually, they are my failures and I learn from them each time to make sure i’m better the next time it comes to doing a similar project.
Here are some success stories that may never have been if there were no initial ‘failings’…I bet these people are glad they never gave up!