Over the years I’ve used hundreds of tools, apps, and services which have helped me to run and grow my businesses efficiently. Using tools and technology fits in perfectly with one of my core values of entrepreneurship – smart working: use tools, technology and people to leverage my time.

Below ​are the some of these tools that I recommend to help you in your pursuit of working less and earning more.

I’ll continually add resources and links to this page so you can see what I’m currently using in my business.

Disclaimer: Some of these tools are linked with my affiliate link, so I may earn a small commission if you buy something based on my recommendation here. However, you can trust that I only add something to this list that I’m currently using or have used in the past.

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Aweber – Email Marketing

Stress-free email marketing software designed to help your small business grow. I use Aweber for this blog's mailing list too. It's very easy to use and I prefer it over Mailchimp!

optinmonster review

OptinMonster – Popups & Optins

The most powerful lead generation tool for business owners. Allows you to create popups for your website (like the ones on this site)

flywheel wordpress hosting


One of the best managed WordPress hosting service for busy creatives. I love Flywheel for their customer support and excellent company culture.


Unbounce – Landing Pages

The ultimate landing page creator. Put together stunning, high-converting landing pages quickly and easily to use on any marketing campaign.


One of my favourite project management tools. I use this to plan my podcast, blog content and also for my personal projects like holidays and personal to-do's!

Activecampaign crm review

ActiveCampaign – CRM

The CRM I use in my business to automate almost all of my processes that would otherwise need to be done manually, which is not a good use of time.



Generate a custom Privacy Policy and Terms of Service statement for your website in minutes, to be fully legally compliant with GDPR and other important things!



My favourite scheduling tool - I send my calendar link to anyone who wants to book a call in with me. Directly connects into my calendar to show my availability. Saves hours of back and forth!


Connect your apps and automate workflows easily. Zapier connects thousands of apps together, like an 'if this, then that' system.

best wordpress hosting review wpengine

WP Engine

Simply the best WordPress hosting in the world. I use it for this blog as well as 200+ other websites!

siteground cheap web hosting


An alternative, cheaper website hosting platform that I use to host websites. Great to get started with if you don't want to spend more on web hosting.


Meet Alfred

I use this tool to automate my sales and marketing outreach on LinkedIn. It automatically creates targeted connections and sends them a message. It works really well and I've seen great results with this.



Shift is a desktop app for streamlining multple accounts/tools into one app, rather than having lots of browsers/tabs open all the time. It's a pretty cool tool!



Manage multiple WordPress websites from one dashboard. Schedule backups, migrate websites, automate updates, monitor website traffic and SEO.


A simple but powerful project management tool. I used this for my web business to collaborate with my team and clients on their projects. It's easy and simple - a great tool to start off with.



If you have a team, Slack makes communication and information sharing MUCH easier than email. My whole team is in Slack and we have dedicated channels for projects and different parts of my business.



This is the support desk I use for both of my businesses and it works like a charm. The free option will be enough for most small businesses running a helpdesk like this.



A MUST-HAVE for anyone with a subscription business. This tool will solve the hardest parts of subscription growth - tracking and interpreting metrics and data such as churn rate, growth rate, etc.



Easily create and edit videos of your screen to publish tutorials/guides or client on-boarding videos. Very easy to use compared to other video editing software.



Probably the best payment gateway out there to integrate into your website if you want to accept credit card payments. Much cheaper than PayPal, and much better in my opinion!



What I use to collect direct debits from customers each month for my businesses. GoCardless is a simple payment platform that enables businesses to process direct debits and recurring payments.



Easy to use invoicing software to send invoices to customers and manage your business finances. Syncs with your bank account too.

proposify contracts review


One of the best digital contract signing tools to get your clients to sign your contract online. Has beautiful templates to use for any industry. I have used this to get 200+ contracts signed!



Free screen and video recording software. Easily record your screen and share it with your team, clients or anyone else.